Mark Padfield

Overview
Simplifying and unifying packaging across global markets.

Challenge
Inconsistent design systems across regions diluted brand recognition at scale.

Idea
Create a flexible visual system that balances global consistency with local adaptability.

Execution
Led the development of a simplified packaging framework — bold, recognisable and scalable across formats, markets and product ranges.

Impact
Delivered a clearer, more cohesive global brand presence in-store and at shelf level.