Land Rover - Heritage
Overview
Extending the brand into lifestyle and apparel.
Challenge
Translate Land Rover’s off-road capability into a credible lifestyle offering.
Idea
Position the brand as a functional, modern lifestyle — not just automotive.
Execution
Created a visual and creative direction for collections that reflected durability, utility and premium design — integrated across retail and campaign.
Impact
Strengthened brand perception beyond automotive into lifestyle territory.
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